Find the Best Email Marketing Software

In this ranking table, we show you the internationally most important newsletter services. These tools are particularly suitable for small and medium-sized businesses that create their newsletters in-house. 

All of these newsletter services offer free trials and publish their prices openly. No annoying sales calls necessary! Give them a try today.


Provider Rating Prices per month Comments
ActiveCampaign review-ActiveCampaign Review
-Free Trial

0-500: $9
501-1,000: $17
1,001-2,500: $29
2,501-5,000: $45
5,001-10,000: $70
10,001-25,000: $135
25,001-50,000: $225
(Unlimited Sending Volume)
Prices for higher volumes

+ Extremely Powerful Automation
+ Useful CRM-based 'Deals' Section
+ Thorough Reporting
+ Great Support Features
-GetResponse Review
-Free Trial

0-1,000: $15
up to 2,500: $25
up to 5,000: $45
up to 10,000: $65
up to 25,000: $145
up to 50,000: $250
 Prices  for higher  volumes 

+ Intelligent List Automisation
+ Landing Page Editor and Webinar Feature
+ Comprehensive Design and Spam Testing
Templates Look Dated
-MailChimp Review
-Free Trial

0-2,000: $0
(limited emails)
2,001-2,500: $30
10,001-10,200 $80
30,001-30,500 $220
32,001-50,000: $240
(Unlimited Sending Volume)

+ Unique Social Media Functionality
+ Easy-to-Use Editor With Responsive Templates
+ Generous Freemium Plan
+ Thorough Reporting
- Subscription Plans are Relatively High Cost
-MailerLite Review
-Free Trial

0-1,000: Free
1,001-2,500: $10
2,501-5,000: $20
5,001-10,000: $35
10,000-15,000: $50
Prices for higher volumes

+ Very Easy to Use
+ Generous Freemium Plan
+ Variety of Webforms
+ Great Support
- Lacking Some Pro Features
-Benchmark Review
-Free Trial

0-2,000: Free
up to 3,500: $39.95
up to 7,500: $59.95
up to 15,000: $96.95
Prices for higher volumes

+ Easy to Use Editor
+ Good Range of Flexible Templates
+ Great Support
- Lacking True Marketing Automation
Extra Charges for File & Image Storage
-SendInBlue Review
-Free Trial

0-9,000: $0 (limited emails)
up to 40,000: $7.37
up to 60,000: $39
up to 120,000: $66
Prices for higher volumes

+ SMS Marketing Tools Available
Sufficient Reporting
Low-Cost Plans
- Few Integration Options
- Editor and Templates Need an Update
-AWeber Review
-Free Trial

0-500: $19
501-2,500: $29
2,501-5,000: $49
5,001-10,000: $69
10,000-25,000: $149
Prices for higher volumes

+ Support
List management tools
Sales tracking
- Limited marketing automation
- Editor not free of bugs
- Price too high
constant contact
-Constant Contact Review
-Free Trial

0-500: $20
501-2,500: $40
2,501-5,000: $60
5,001-10,000: $90
You have to call
them if your list is

+ Niche features such as events management
- Registration form editor
- No email automation 
- Incredibly poor price-performance ratio
- Support

Prices are 'per subscriber' if not stated otherwise. We do our best to keep the prices on this page up-to-date but can’t promise that we are always able to reflect price changes immediately. Also, try our newsletter cost calculator

If you have any questions left, feel free to send us a message.

newsletter price comparison

More Newsletter Tools (that we haven't tested yet)

Provider Pricing Comments
 campaignmonitor Campaignmonitor Start at $9/month for up to 500 subscribers Innovative email provider from Australia that offers useful guides and resources. Features a drag and drop builder and nice designs. 
Starts at $29/month for up to 1,000 subscribers Has its focus on professional bloggers and offers a wide array of automations. Another plus is their blogger specific integrations.
Starts at $49/month for up to 2,500 subcribers A newsletter tool that is specifically geared towards SAAS and software product marketers. Provides drip email sequences that act as educational welcome series.
Starts at $0/month for up to 6,000 emails They originally started out as a low-cost transactional email provider; now they're also offering a drag and drop newsletter builder.


How to Pick the Best Newsletter Service?

We put together this short video that highlights some of the key features you should be looking for in a newsletter software.

Cloud-Based Newsletter Tools vs. Newsletter Software: Which Is Better?

At EmailToolTester, we only review cloud-based newsletter tools. They have a couple of advantages over software which is installed locally on your computer:

  • You can access the tool from any computer.
  • Software updates occur automatically in the background, you don’t need to update manually.
  • The newsletter editor, email server, and all the required web space are offered and maintained by a single provider.
  • The email server is geared towards mass distribution – as a result, it’s been whitelisted and certified, which increases your delivery rate.
  • You have access to customer support services rather than dealing with open source software.

However, there are some disadvantages too:

  • Your list of recipients is stored on a server outside of your own company.
  • A cloud-based tool is usually more expensive than newsletter software, which can be purchased once and used for an extended period of time at no extra cost.

In general, we’ve noticed that cloud-based newsletter services are coming out on top. Smaller and medium-sized companies, in particular, benefit from having no IT maintenance to worry about. Never underestimate the amount of time and money that this costs. For smaller companies, it’s almost impossible to run an email server for newsletters that isn’t blocked by services such as AOL or Gmail at some point.

And then there’s the security aspect: many companies don’t like hosting their recipient lists off-site. The newsletter tools themselves will obviously be very careful to fix any security issues as quickly as possible – after all, it’s their reputation on the line. However, there will always be some residual risk.

Any questions?

email services reviewers

Hey, I'm Steve and I created these reviews. If you have any questions at all, just send us a message via our contact form!