Free Email Marketing Resources
Here you can find a bunch of clever tools that make our job (and hopefully yours!) much easier. Most are free and will save you precious time every day.
Email Marketing: The Basics
How to set up an email newsletter? Our beginners guide for email marketing
Newsletter Cost Calculator: Which provider is the cheapest?
Choosing a newsletter tool: Which newsletter services are the best out there?
Find anyone's email address: anymailfinder.com or VoilaNorbert.com
Check if an email address works without writing to it: MailTester (online tool) or Gaijin (PC software, offers a whole suite of tools).
Deliverability Testing: check the likelihood of your newsletter being caught by a spam filter.
Email Client Testing: EmailonAcid and Litmus check your newsletters across different email clients. PutsMail validates your HTML code for compatibility.
Check your MX records: Using this Google tool you can verify if your domain name is configured correctly.
Create free web forms: this tutorial shows a selection of providers for web forms.
Landing pages or small websites: find the right provider to create a website quickly and easily.
Torchboxapps and MailChimp Labs: convert header CSS Styles to inline-CSS.
Zapier: automate everything! Features automations with all major email marketing services like GetResponse, Aweber, SendInBlue, Mailjet, and of course Gmail.
Free Email Templates
Email HTML vs. Website HTML
CampignMonitor lists the CSS support of the most important email clients in a handy table.
Convert HTML code into plain text: from MailChimp's labs.
How to create rock-solid email HTML code: because email HTML is not the same as web HTML.
A couple of insights on how to embed videos in HTML emails (CampaignMonitor)
HTML Email Checker: handy tool to validate your email's source code.
Email Marketing and the Law
CAN-SPAM, CASL and the EU Opt-In Directive: this guide shows you what laws you have to respect in the US, Canada and within the EU.
Legal texts for your website: helpful guide with tips that make your website and online store lawyer-proof.