MailerLite Review - Easy Does It.

mailerlite reviewMailerLite are relatively new when it comes to the world of email marketing, and that youthfulness permeates throughout its design and features. Not in a ‘young, crazy, fun!’ kind of way, but more in a ‘modern, clean and simple’ kind of way. Perhaps it has something to do with the fact that their average office age is 25? Well, whatever it is, it’s working for them.

Also a reflection of their staff, and values, MailerLite is a more international tool than some of the others we’ve reviewed. The interface is available in 10 languages, and their support in almost as many.

Even with their aforementioned simplicity, they still manage to offer a wide range of choices when it comes to things like newsletter and form options. And this, coupled with their fast and simple editor, really feels like a steal when you’re on their ‘Free Forever’ plan. Sound too good to be true? Let’s have a look and see:


MailerLite Screenshots


MailerLite in Detail

Criterion Rating/Info Notes
Ease of Use 5 MailerLite is very easy to navigate with most sections working fast. It has a logical structure and a clean interface. 
Newsletter Creation
info-Editor 4.5 The editor works smoothly and has most things you need. If you want to create columns you can use their ‘products’ feature and customise as needed. You can’t place images in line with the text, which would have been useful within the article block. They also allow you to track changes, which makes undoing mistakes easy. 
-Personalization yes Simple personalisation is possible, but not if/then/else logic.
info-Types of Emails 4.5 Classic, A/B testing, autoresponders, recurring newsletters and date-based (specific, and once-off, for things like a membership reminder).
infoChoice and Flexibility of Template Designs 4 There aren’t a heap of templates to choose from, but they look good and they are very flexible. They might not have as many features as some other email tools, but we found they had the most important ones.
Marketing Automationinfo 3 MailerLite offer useful marketing automation, allowing you to create workflows based on campaign actions, such as opens and clicking links, or conditions based on custom fields and segments. While unable to track page visits, this is offered to all users even on their free plan. 
List Management 3.5 List management is pretty standard with MailerLite, you segment groups by adding several conditions. You manage which lists a contact is part of by unchecking them within the contact’s profile.
Registration Forms/
infoOpt-in & Opt-out- Process
4.5 Very easy to create and use, with several types of forms available, including pop-up, embed, unsubscribe forms and subscribe buttons. You can also create a landing page from this section too. More below.
Reports and Analysis 3.5 MailerLite has the basics of reporting available, but no dedicated section. Rather you reach it either within campaigns, or subscribers (where you can find handy individual stats on each list). It is lacking in most advanced options though, such as geo-tracking, social or ecommerce tracking, but it does have click-mapping and Google Analytics tags can be added.
Languages 5 MailerLite is available in 10 languages, and their support in 7.
Further Features
info-Spam- and Design-Testing 0 These are not available.
info-Bounce Management yes After five soft bounces, or one hard bounce, subscribers are automatically moved to a bounce folder where they can be managed.
info-Blacklist no This is not available.
-Storage Available for Data and Images unlimited There’s no limit on the size or amount of images you can store. 
info-Social Media Integration 3 Social media integration is basic, with only Facebook integration available, allowing you to add a sign-up link on your page. You can also add social buttons within your newsletter.
info-Newsletter Archive no This is not available.
Pro Features
info-Authentication yes SPF and DKIM (Domain Keys).
info-Own Domain? no Not available.
info-Different Access Levels yes There are four options available, plus a fifth, custom, option available allowing you to choose exactly what a team member has access to.
-Integrations yes MailerLite only have a few integration options available, yet they do allow access to the developer API which will help integrate it within other apps. Also, they support Zapier, which can connect to a multitude of services.
info-Landing Page Editor yes This is a relatively unique feature. It can either be hosted by MailerLite, or on your own domain. You design it in exactly the same way as the newsletter, so it feels logical and is very easy to use.
Support 4.5 Using email and chat is very fast and friendly, with the same few agents responding to your requests. The knowledge base was thorough, yet they could make it a little easier to navigate by highlighting your search terms within the results.
Overall Rating 4.0
MailerLite is a fast and easy to use email tool, with enough features for a small business. Keeping in mind that you can have up to 1,000 subscribers for free, it’s not a bad deal.

© EmailToolTester Matrix


MailerLite really shines in the areas of user experience and simplicity, and it has enough features for most small business needs. Of course, being cheaper than a lot of other tools means that there are some drawbacks: The reporting is a little thin, which also holds true for its integrations and social features. Some advanced features, such as spam/design testing, are not available, but they do offer marketing automation to all users which is a big plus.

If you think you can get away without a few advanced features, then it’s really hard to go wrong with their ‘Forever Free’ plan. Often a tool will only offer restricted features on a free plan, yet MailerLite allows ‘access all areas’ to users independent of what plan they’re on. And even if you want to add more than 1000 subscribers, their pricing is still competitive. The only minor drawback of the free plan is that outgoing emails will show a small MailerLite logo.

Basically, MailerLite does simple better than any other tool out there, and if that’s what you’re after then you don’t need to look any further.

> Try MaillerLite now for free for up to 1,000 recipients.



13 Jan 2017 - Marketing Automation.
07-12 Sep 2016 - Initial Tests.

Last Update: 13 Jan 2017 | Steve Lamattina


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Product: MailerLite

Country: Lithuania

Headquarters: Vilnius, Lithuania

Server Location: Lithuania


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