MailerLite Review - Easy Does It.
MailerLite are relatively new when it comes to the world of email marketing, and that youthfulness permeates throughout its design and features. Not in a ‘young, crazy, fun!’ kind of way, but more in a ‘modern, clean and simple’ kind of way. Perhaps it has something to do with the fact that their average office age is 25? Well, whatever it is, it’s working for them.
Also a reflection of their staff, and values, MailerLite is a more international tool than some of the others we’ve reviewed. The interface is available in 10 languages, and their support in almost as many.
Even with their aforementioned simplicity, they still manage to offer a wide range of choices when it comes to things like newsletter and form options. And this, coupled with their fast and simple editor, really feels like a steal when you’re on their ‘Free Forever’ plan. Sound too good to be true? Let’s have a look and see:
MailerLite in Detail
© EmailToolTester Matrix
MailerLite really shines in the areas of user experience and simplicity, and it has enough features for most small business needs. Of course, being cheaper than a lot of other tools means that there are some drawbacks: The reporting is a little thin, which also holds true for its integrations and social features. Some advanced features, such as spam/design testing, are not available, but they do offer marketing automation to all users which is a big plus.
If you think you can get away without a few advanced features, then it’s really hard to go wrong with their ‘Forever Free’ plan. Often a tool will only offer restricted features on a free plan, yet MailerLite allows ‘access all areas’ to users independent of what plan they’re on. And even if you want to add more than 1000 subscribers, their pricing is still competitive. The only minor drawback of the free plan is that outgoing emails will show a small MailerLite logo.
Basically, MailerLite does simple better than any other tool out there, and if that’s what you’re after then you don’t need to look any further.
13 Jan 2017 - Marketing Automation.
07-12 Sep 2016 - Initial Tests.
Last Update: 13 Jan 2017 | Steve Lamattina
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