Benchmark Review - Hitting the mark?
With a presence in fifteen countries around the world, Benchmark pride themselves on international service. I found myself speaking to several of their (more than 100+) staff on many occasions, and it’s true that their support is not only fast but also friendly. In fact, Benchmark’s support won top prize in PC Magazine last year, so I guess that’s something to brag about.
Aiming for a ‘powerfully simple’ tool, Benchmark have done a decent job in terms of both user experience and features offered. This is particularly true when you consider that many of their features can be accessed without paying a cent. Which limits you to slightly fewer features and also the amount of subscribers and emails you can send. But, nonetheless, it’s not a bad deal.
But do they stand up when compared to other email tools in the market? Let’s find out.
Benchmark in Detail
© EmailToolTester Matrix
When comparing Benchmark’s paid plans to its competitors, they sit within the middle to higher end, depending on subscriber numbers. They can match their competitors in the areas of ease-of-use, especially when it comes to the editor and template flexibility. But Benchmark starts to lose some of it’s lustre when you look at things such as their basic list management and spam testing issues, which could be important for some businesses.
Unfortunately their marketing automation (a.k.a. ‘Engagement Automation’) is really just a version of an autoresponder and doesn't stack up against the powerful automation offered by, for example, ActiveCampaign.
Coming back to support: while friendly, it can often be a little pushy. I had several calls, and requests for calls, when I just wanted a simple question answered. Also, I’d recommend giving free users a trial period that allows them to try out the paid features, like many other services do.
Benchmark is surprisingly stingy with their image and file storage: 10 MB won't get you far. Keep that in mind when deciding for one of their plans as you'll probably end up paying $5 on top for additional storage.
Benchmark is a capable tool, with a good design and simple enough for first-time users. And with their free plan, it’s worth at least trying them out to see if they fit your needs.
28 Nov 2016 - Small updates in the storage section.
15-27 Oct 2016 - Initial tests.
Last Update: 28 Nov 2016 | Steve Lamattina
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Product: Benchmark Email
Country: Worldwide (9 countries)
Server Location: USA
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